Red Rooster introduces crave_ware, an AI-powered technology that predicts hunger and automatically places customized meal orders for customers, providing ultimate convenience.
Red Rooster Introduces AI-Powered Crave_ware to Satisfy Chicken Cravings
( Credit to: Lbbonline )
Australia's beloved chicken shop, Red Rooster (Reds), has unveiled an innovative AI-powered technology solution called crave_ware. With this creative piece of technology, Red Rooster aims to capture the attention of consumers and satisfy their chicken cravings like never before.
In a market dominated by fast food giants with massive marketing budgets, Red Rooster has found a way to stand out. By leveraging the power of AI, crave_ware brings the ultimate level of convenience to customers by predicting their hunger and placing a customized meal order on their behalf.
Jono Casley, the Chief Technology Officer of whiteGREY, the brains behind crave_ware, explains that Red Rooster has changed the rules of the game by creating an AI software embedded in a t-shirt. This software actively listens to the stomach rumblings of the wearer through an in-built microphone. It then analyzes the intensity and duration of these rumblings to determine the level of hunger and automatically places an online order for a meal, which can be delivered to the customer's location.
Revolutionizing the Customer Experience with crave_ware
Ashley Hughes, the Marketing Director of Red Rooster, expresses excitement about this groundbreaking customer experience solution. He states that Red Rooster has always been a brand that strives for innovation and crave_ware is a seamless and innovative approach to satisfying "The Rooster Within." By utilizing AI technology, Red Rooster not only understands hunger cues but also takes the initiative to place orders on behalf of the consumer.
Chad Mackenzie, the Chief Creative Officer of whiteGREY, highlights the remarkable capabilities of crave_ware. He mentions the convolutional neural network, a sophisticated technology that allows customers to bypass the decision-making process and let their stomachs do the ordering. With AI threatening to take over various aspects of our lives, why not let it order chicken for us too?
Creating Buzz and Expanding Opportunities
To create buzz around the launch of crave_ware, Red Rooster has initiated an influencer campaign led by Issac Eats-a-Lot. Additionally, they have planned robust PR and digital campaigns to generate awareness and excitement. Red Rooster is also considering expanding the application of crave_ware to other integration points in the future, including in-restaurant applications such as skipping the queue by listening to tummy rumbles, as well as cross-promotional opportunities and activations.
To engage consumers right from the start, Red Rooster encourages fans to submit their tummy rumbles for a chance to win a year's supply of their delicious chicken. The crave_ware technology is set to create conversations about Reds and provide a unique and seamless experience for chicken lovers across Australia.
Red Rooster's Game-Changing Solution
In a market where fast food giants dominate, Red Rooster has taken a bold step forward with crave_ware. By combining AI technology with their dedication to satisfying chicken cravings, Red Rooster has created a game-changing solution that is sure to make them the go-to choice for chicken lovers in Australia.
